Frequently Asked Questions

• Why does my business need a website?
• What design should I choose for my company?
• Can I design my own website?
• Why should I use a professional designer?
• How do we approach the development process?
• What is required to start the process?
• How can I promote my website?

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Why does my business needs a website?

• Deliver your advertising message to millions of people all over the world.
• Your website is available for access by anybody who is connected to the Internet 24 hours a day and 7 days a week.
• You don’t have to answer repetitive questions from your customers – they can find them on your page at their convenience.
• You can use photographs, video and audio in order to make your information clearer to your audience – for example a hotel may make a virtual tour of the facilities – a picture says more than a thousand words.

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What design should I choose for my company?

Generally there is no limit to what a website layout/design could be. Every custom designed website should incorporate at least the colour scheme of the business and the logo graphics.

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Can I design my own website?

If you would like to take website design into your own hands we can help here too. There are several authoring tools such as Microsoft FrontPage, which allow editing of web pages. This however requires time and knowledge. We can provide you with individual training lessons charged at an hourly rate. You would have to purchase:
· Software for editing/developing your website
· Domain name – a name for your website i.e. www.aheinze.co.uk
· Hosting space – this is necessary so that your website is stored on a computer that anyone can access
Alternatives are also available where you can edit your website online, see the packages from www.oneandone.co.uk

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Why should I use a professional designer?

Website designers can generally incorporate all your ideas into your website. Professional web designers can also advise you on several issues including website usability, accessibility etc. Based on the experience of the last decade, websites tend to obey certain unwritten rules that help website users – i.e. your customers to find the relevant products and information for them. It is paramount that the users can find their way through the website. Your designer will incorporate all possible techniques in order to make your website navigation easy. These can be achieved by providing amongst other things:

• Progressive disclosure – users see a summary and then can read more if they want detailed information.
• Home page – enables users to go to the starting point of the website
• Bread Crumbs – quick links which indicate the position of the user within the overall website. This is usually used on web pages with over ten pages.
  Navigation bar should have a maximum of 5 to 9 items (otherwise increased information overload)
• Links within text should always stand out and be recognisable
• Image buttons should always be recognisable (i.e. using shading and roll over effects)
• The user should always be able to answer the following questions: Where have I been?
  Where can I go? Where am I now?

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How do we approach the development process?

We develop websites based on the spiral model – which basically requires your input throughout the development process. You are presented with prototypes on which you comment and we proceed based on your feedback. The reason for this approach is the simple fact that it is impossible to create a product, which is perfect the first time.

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What is required to start the process?

Upon receipt of graphics, text and initial non-refundable deposit of £20 the project can commence.

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How can I promote my website?

There are a number of ways for advertising your website online. Generally it is not advisable to pay yearly charges to companies who promise to advertise your website on their directory. Pay Per Click is one of the most cost effective online marketing options, which you could explore. Most of the reputable search engines and directories offer such options, in which case you only pay for the real clicks. Please speak to us to find out more about this.