Website administration
What is website administration?
Website administration usually includes alterations to pages -
insertion of new images, making sure that all links within the site
are "live" and it works as intended.
If you were to have a house built you would need to look after
it - paint and repair any faults. Similarly, websites require attention
in order to be usable. Unlike houses websites are "never finished
products" - websites are information dissemination media, which
need continuous updating. From a website user's point of view: there
is nothing worse than a website that is out of date.
Webmaster
Webmaster is a generic word usually used to describe the website
administrator position of looking after the website content. The
other task of webmasters is to promote the website on the internet
and register with search engines and online directories. A webmaster
would also try and optimise your webpages and make these search
engine friendly.
Website promotion
It is essential for business websites that they have a high profile.
Basic promotion includes having the website on letter headed paper,
email signatures, advertising leaflets and general awareness of
your firm's website - including your employees being able to direct
customers to your web presence.
From a more technical perspective, it is important that you use
your company email address with your domain name extension. For
example use mail@aheinze.co.uk
rather than alla68@hotmail.com
this would inform your email recipients about the fact that
you have your own website. You will get your own email address with
any services that we offer.
Promotion of your website on the Internet can be achieved through
free referal links from other industry related websites as well
as most importantly search engines and online directories.
Pay per click
Pay per click means exactly that - you pay for each click made
to your website facilitated by an external referral such as a search
engine. Pay per click is one of the most effective ways to advertise
small and medium sized businesses on the Internet. Similar products
are offered by a variety of companies such as Google
and Overture
(the major players in the field). Contact
us and we will advise you on usage of these and other options
- if we are administrating your website the advice is included in
the price.
Search engines
Search engines and online directrories are the equivalent of online
telephone books which contain addresses of websites and sometimes
a short description of what the website is about. It is vital to
any business website to be registered with at least the main search
engines and directories as some people would rather use google than
yell.com.
Find out more on Google: http://www.google.com/webmasters/index.html
How do I know if my website is registered?
Please use the links below to some of the main search engines and
directories and enter your website address into the search field.
(For example search for www.aheinze.co.uk)
www.alltheweb.com
www.altavista.co.uk
https://lycos.co.uk
www.google.co.uk
www.hotbot.lycos.co.uk
www.abacho.co.uk
You would also have to have some links from some of the local directories
such as:
www.nw4u.co.uk
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