Freelance web design, consultancy & website administration
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Website administrationWhat is website administration?
Website administration usually includes alterations to pages - insertion of new images, making sure that all links within the site are "live" and it works as intended.
If you were to have a house built you would need to look after it - paint and repair any faults. Similarly, websites require attention in order to be usable. Unlike houses websites are "never finished products" - websites are information dissemination media, which need continuous updating. From a website user's point of view: there is nothing worse than a website that is out of date.
Webmaster
Webmaster is a generic word usually used to describe the website administrator position of looking after the website content. The other task of webmasters is to promote the website on the internet and register with search engines and online directories. A webmaster would also try and optimise your webpages and make these search engine friendly.
Website promotionIt is essential for business websites that they have a high profile. Basic promotion includes having the website on letter headed paper, email signatures, advertising leaflets and general awareness of your firm's website - including your employees being able to direct customers to your web presence.
From a more technical perspective, it is important that you use your company email address with your domain name extension. For example use mail@aheinze.co.uk rather than alla68@hotmail.com this would inform your email recipients about the fact that you have your own website. You will get your own email address with any services that we offer.
Promotion of your website on the Internet can be achieved through free referal links from other industry related websites as well as most importantly search engines and online directories.
Pay per clickPay per click means exactly that - you pay for each click made to your website facilitated by an external referral such as a search engine. Pay per click is one of the most effective ways to advertise small and medium sized businesses on the Internet. Similar products are offered by a variety of companies such as Google and Overture (the major players in the field). Contact us and we will advise you on usage of these and other options - if we are administrating your website the advice is included in the price.
Search enginesSearch engines and online directrories are the equivalent of online telephone books which contain addresses of websites and sometimes a short description of what the website is about. It is vital to any business website to be registered with at least the main search engines and directories as some people would rather use google than yell.com.
Find out more on Google: http://www.google.com/webmasters/index.html
How do I know if my website is registered?Please use the links below to some of the main search engines and directories and enter your website address into the search field. (For example search for www.aheinze.co.uk)
You would also have to have some links from some of the local directories such as:
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Key features:
Key benefits:
Prices:Please note that no two website development projects are the same and therefore we would strongly advise you to ask us for a free quotation.
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